Service
Digital redesign for the AI age
A site rebuilt to win bigger jobs, and the AI tools your team needs to keep producing better work from then on.
If your business does not look the part, people scroll past it. They glance at the Instagram page, skim the site, and go with someone else, and you never hear about the enquiry you did not get. We rebuild your site so it matches the standard of work you actually do and makes getting in touch easy. This is not where an AI engagement starts and we will not pretend it is. It is what we offer once the AI work is under way and you want the rest of your presence brought up to the same level. We then set your team up with AI tools for design and content so you can keep producing good work yourselves.
What we build
A homepage that converts
A clear, fast first page that says what you do, shows why you are the right choice, and makes getting in touch effortless.
AI tools for your team
We set you up with AI tools for design, copy and images, and show your team how to use them, so you can produce new pages and content to the same standard without waiting on us.
Full multi-page sites
Service pages, about, contact and more, all designed to the same standard and structured so customers and search engines both find what they need.
Built mobile first
Most of your visitors are on a phone. The site is designed for that screen first, then scaled up, never the other way round.
Found on Google
Clean structure, fast load times and sensible page titles give you the technical foundations to rank for what your customers search.
Easy to update
You own everything we build, and we leave you able to make small changes yourself, or hand them to us on a care plan.
Working with us
What an engagement looks like
We are straight about where this sits: a redesign is offered once the AI work has shown that your website is costing you enquiries, rather than sold at the door. That order is deliberate, because the audit tells us what the site actually has to fix, and a site built to fix a named problem beats one built to look newer.
- 1Agree the one job the site has to do
- 2Look at what happens on the current one
- 3Set one direction and sign it off
- 4Write it before designing it
- 5Build itGate before this step
- 6Test it on real devices
- 7Make it legible to machines as well as people
- 8Launch and hand overGate before this step
Every stage, with what you bring and what you get as each one closes, is set out on How we work.
What we need from you
A decision on the one job the site has to do, time on the words or the decision to have us write them, your logo and photographs, and access to your domain when it is time to launch. The site can only be as strong as the substance behind it, so the most valuable thing you bring is an honest picture of the business.
Where we stop for your sign-off
The direction is set and the words are approved before anything gets built, because redesigning in the middle of a build is the most expensive way to work. And the finished site only replaces your old one after you have walked it on your own phone and approved it. Until you say yes, the old site stays up.
What you keep
The domain, the hosting, the code and every account are registered to you from the start, plus a short guide to changing the site yourself. You will never need our permission to change your own website.
What happens after
You can run the site yourself from the day it launches, or put it on a care plan and have us host it, watch it and make the small changes as they come up. If we disappeared tomorrow, any competent developer could pick it up from what you are holding. And because the site is where the AI work becomes visible to your customers, enquiry handling, booking and an on-page assistant are natural next steps when you want them.
The technical side
How we build it
- 01
We learn your business
Before any design, we work out who your best customers are and what would make them choose you, so the site is built to win the work you want.
- 02
We design one signature page
We design the homepage first and show it to you live, on your own content, before you commit to the full build.
- 03
We build it properly
A modern, hand built front end, not a bloated template. Fast, accessible, and easy to maintain.
- 04
We launch and look after it
We put it live on your domain, with every page passing real accessibility and performance checks before go live, then stay on hand to keep it sharp.
What you end up with
You end up with a site that matches the quality of your work, loads in a blink, and is built to turn quiet visitors into real enquiries.
Get startedClient work
WRBG, rebuilt around a proper design direction
We took a trade buying group off Squarespace and rebuilt its site around a design direction of its own, keeping every word of the copy.
- An editorial layout using the brand's navy as a single accent, in place of a stock template.
- Next.js 15, React 19, TypeScript strict, Tailwind v4. Eight pages, live on Vercel, on a codebase WRBG owns.
- Clean production build, zero type errors. A separate QA review found no blocker and no major issues.
- The contact form filters bots, handles network failure, and never accepts a message it cannot deliver.
A rebuild is one component of a Pulsar engagement. We start with an audit of how the business runs, then build the changes worth making, and a website is sometimes one of them.