WRBG, Wholesale and Retail Buying Group
A dated trade website, rebuilt to match the business behind it
WRBG runs a buying group for wholesale and retail members, and its website was the first thing a prospective member saw. It did not look like the business it was representing. Pulsar rebuilt the site on a modern stack and kept every word of the copy, changing how it looks rather than what it says.
Where it started
WRBG's site sat on Squarespace. Pages loaded and the business had a presence. That is a low bar for the front door to a membership organisation. It read as static, and the layout and type were the platform's rather than WRBG's.
The copy was already right, because it reflected how WRBG actually talks to its members. So the brief was narrow. Keep every word, and change everything around it.
The rebuild
This job was about how the site looks. We gave WRBG a design direction we called “The Buying Floor”, editorial in layout and confident in its type, using the brand's own navy as a single accent rather than spreading it across every panel.
The homepage now opens on a full-height video hero with the group's proposition set in large display type. The old one opened on a boxed banner whose body copy ran out of room and cut off mid-sentence. Drag the handle above to compare the two.
Underneath it is a full rebuild on Next.js 15, React 19, TypeScript in strict mode and Tailwind CSS v4. There are eight statically generated pages, live on Vercel across the apex domain and www, on a codebase WRBG owns rather than a template it rents.
Every word of the original copy survived, and every function the old site performed still works. A rebuild that quietly loses a page or a phrase costs the client something, so we treated the content as fixed and built around it.
The enquiry path
The contact form got its own attention. It is the only place on the site where a new member starts, so it was worth building properly.
It carries a honeypot field, so bot submissions are dropped without adding friction for a real visitor. A network failure is caught and reported rather than swallowed. And if the delivery key is ever unconfigured, the form tells the visitor to phone or email instead of accepting a message it cannot send.
“We had a completely static site that looked years behind. The new one takes your attention the moment it loads and feels modern in the way our old one never did.”
The evidence
- A full visual rebuild to a named design direction, The Buying Floor, editorial in layout and using the brand's navy as a single accent.
- Delivered on a codebase WRBG owns outright.
- Eight statically generated pages, live on Vercel across apex and www.
- Every word of the original copy kept, and every function of the old site preserved.
- Clean production build with zero type errors, homepage first load around 159 kB.
- A separate QA review of the finished build returned zero blocker issues and zero major issues.
How Pulsar works
We start with an audit of how the business actually runs, then build the few changes worth making. A website is sometimes one of them. The bigger prize is usually what sits behind it, the repeated work that AI can take off your team's hands.
Thirty minutes, no pitch deck, an honest read on where AI would genuinely pay off in your business and where it would not.