Skip to content
All legal documents

PBot Terms of Service

The terms on which Pulsar supplies PBot to business customers: what it does, what we stand behind, and what we do not.

Version 1.0. Effective 28 July 2026.

What PBot is. PBot is an AI assistant that a business puts in front of its own people. We build it on that business's own material, its recordings, documents, posts and transcripts, and it then answers questions from the people that business authorises, in its own voice, through whatever channel they already use. It is sold and run by Pulsar AI Ltd as a subscription service, set up and configured for each customer.

These Terms govern Pulsar's supply of PBot. They apply to every customer. Commercial details (which plan, what price, how long) are set out in a separate Order Form signed by both parties. Together they form one agreement.

1. Who we are and who these terms are for

1.1 Pulsar AI Ltd is a company registered in England and Wales, company number 17310016, registered office Flat 1a Mitford Building, 10 Dawes Road, London, England, SW6 7EW ("Pulsar", "we", "us", "our"). We are registered with the Information Commissioner's Office under reference ZC206261. Contact: hello@pulsarai.co.uk.

1.2 "You" and "the Customer" means the business named on the Order Form.

1.3 These terms are for businesses only. By signing an Order Form you confirm that you are entering into this agreement wholly for the purposes of your trade, business, craft or profession, and not as a consumer. You confirm you have authority to bind the business named on the Order Form. If you are not contracting as a business, you may not use the Service.

1.4 The person signing the Order Form confirms they are authorised to do so on the Customer's behalf. We are entitled to rely on that confirmation without further enquiry.

2. The documents that make up this agreement

2.1 This agreement is made up of, in this order of precedence if they conflict:

  1. the Order Form, including any special terms written on it and signed by both parties;
  2. the Data Processing Agreement ("DPA");
  3. these Terms of Service;
  4. the Acceptable Use Policy ("AUP").

2.2 Together these are "this agreement". Nothing else forms part of it. Anything said in a sales call, proposal, pitch deck, demo, email or message before signature is superseded, and no statement made in those materials is a term of this agreement or a representation you may rely on. Your own purchase order terms, supplier terms or onboarding portal terms do not apply and are expressly rejected, even if we sign or acknowledge them.

2.3 We may update these Terms, the AUP and the DPA. We will give you at least 30 days' notice by email of any change that materially reduces your rights, and the change takes effect at your next renewal date. Any other change takes effect when we publish it. Continuing to use the Service after a change takes effect means you accept it. If a material change is unacceptable to you, your remedy is to give notice not to renew under clause 12.

3. What the Service is

3.1 The "Service" is PBot, Pulsar's AI assistant platform: a hosted, multi-tenant software service that ingests content you supply or authorise, and answers questions from your members through one or more channels, together with the admin, integration and reporting features we make generally available from time to time. "Members" means the people you authorise to use the assistant, whoever they are: your community, your customers, your staff, or any other group recorded on your Order Form.

3.1A The Service is technology agnostic by design. It is not tied to any single AI model, model provider, messaging channel, hosting arrangement, database, device or third party tool. The specific components used for your deployment are those recorded on your Order Form, and may be components you already own, license, host or operate yourself. Clause 5 governs how your own technology is used with the Service.

3.2 The Service is provided as software as a service. It is not a bespoke development project, not a work for hire, and no software, source code or model is delivered to you. You receive access, for as long as you pay for it, and nothing more.

3.3 We may change, improve, add to or remove features of the Service at any time, provided we do not materially reduce its core function during a paid term. The Service is a shared platform and your configuration is not a promise about how the platform will work in future.

3.4 We do not promise any particular result. We do not promise a level of member engagement, a volume of questions answered, a time saving, a revenue increase, a cost reduction, or any commercial outcome. Any figures given in sales materials, models, calculators, demos or conversations are illustrative only and are not warranted, promised or relied on.

3.5 Trials, betas and early access. We may make features available on a trial, beta, preview, pilot or early access basis. Anything so described is provided as is and at your own risk, may be changed, suspended or withdrawn at any time without notice, is excluded from every warranty in this agreement including clause 14.2, and we have no liability of any kind in respect of it.

4. Setting you up, and what you must do

4.1 We will provision your instance of the Service as described in the Order Form. Go live depends on you doing the things in this clause.

4.2 You will:

  1. provide, or authorise us to collect, the content the assistant is to be built on, and keep it current;
  2. provide, maintain and pay for the Customer Services recorded on your Order Form, including the accounts, subscriptions, API keys, licences and credentials for them, and keep them funded, in good standing and in a supported configuration (see clause 5);
  3. provide and maintain the channel through which your users reach the assistant, and any credentials the Service needs, and keep them secure;
  4. provide and maintain the list of people permitted to use the assistant, and remove people promptly when they should no longer have access;
  5. give us one named contact with authority to make decisions and approve work;
  6. tell your members, clearly and before they use it, that they are talking to an automated AI assistant and not a human, and give them the information about their personal data that data protection law requires you to give (see clause 9 and the DPA);
  7. respond to our reasonable requests for information, approvals and access without undue delay.

4.3 Credentials issued to you are personal to you. You are responsible for everything done using your credentials, and you must tell us immediately if you believe they have been compromised.

4.4 If you do not do the things in clause 4.2, timelines move by a matching period, and we are not liable for any delay, degradation or failure of the Service that results.

5. Your models, tools and integrations

This clause is a capability as well as a limit. Please read it.

5.1 What "Customer Services" means. "Customer Services" means any technology you nominate, supply, license, host or operate for use with the Service, together with the accounts, subscriptions, API keys, licences and credentials for it. This includes, without limitation: AI models and model providers of any kind, whether commercial, open source, self-hosted or running on your own hardware; messaging and communication platforms; customer relationship, support, scheduling, storage, payment and analytics tools; databases; content sources; internal systems and APIs; and any hardware, device or infrastructure you choose to run.

5.2 You bring your own stack. The Service is designed to run on technology you choose. Unless your Order Form says otherwise, the AI models the Service uses are accessed through your own accounts and credentials, with whichever provider or self-hosted arrangement you select. You keep the account, you keep the commercial relationship with the provider, and you pay for usage directly. You are not required to use any model, vendor or platform we prefer.

5.3 We will integrate with what you already use. We can adapt and configure the Service to work with Customer Services you nominate, and doing so is part of what we offer. Any such integration is scoped, agreed and priced in writing, on an Order Form or a signed change note, before we build it. Subject to that:

  1. we do not warrant that any particular Customer Service can be integrated, or can be integrated to any particular standard, and nothing in this agreement obliges us to support any technology we have not agreed in writing to support;
  2. any view we give on feasibility, effort or suitability before an integration is scoped is an opinion given in good faith and is not a warranty or a commitment;
  3. integration work is chargeable unless the Order Form says it is included;
  4. where a Customer Service is unusual, unsupported by its own vendor, self-built, self-hosted, end of life, or does not offer a documented and stable interface, we may decline to integrate it, or may integrate it on a best efforts basis with the risks stated in writing.

5.4 Customer Services are your responsibility. For every Customer Service:

  1. you contract directly with its provider, on their terms, and you are responsible for complying with those terms and for holding the necessary licences and rights;
  2. you pay for it directly, including all usage generated by your users, by testing, by content ingestion and re-ingestion, and by any misuse of your deployment;
  3. where it processes personal data under your own contract, it does so as your provider, not ours, and it is not our sub-processor (see clause 1.3 of the DPA);
  4. you are responsible for its security, configuration, availability, capacity and upkeep, and for the security of the credentials you give us;
  5. we are not liable for its availability, performance, pricing, rate limits, capacity, security, changes, deprecation, content or usage policies, suspension, withdrawal, or for the accuracy or content of anything it produces.

5.5 If a Customer Service stops working, whether because it is unfunded, misconfigured, rate limited, suspended, revoked, offline, discontinued or changed by its provider, the Service will degrade or stop. That is not a failure of the Service, is not a breach by us, and does not entitle you to any refund, credit, extension or compensation.

5.6 Changes to your stack. You must give us reasonable notice before adding, changing, moving, reconfiguring or withdrawing any Customer Service the Service depends on. If a change to a Customer Service, or a change made by its provider, requires work to keep the Service functioning, that work is chargeable at our then current rates unless the Order Form says otherwise.

5.7 Where we supply the technology instead. Where your Order Form records that we provide access to a model or other component on our accounts, then for that component: it is our sub-processor under the DPA; we may change the underlying provider or model in order to maintain or improve quality, cost or reliability, subject to clause 5.3 of the DPA where the change adds or replaces a sub-processor, and will tell you if that requires anything of you; and the fee covers the usage allowance stated on the Order Form, with usage above it chargeable.

5.8 Mixed arrangements. Your Order Form may record some components as Customer Services and others as supplied by us. This clause applies component by component, according to what the Order Form says.

6. AI output: what we do and do not stand behind

This clause is important. Please read it.

6.1 The Service produces output using generative AI. Generative AI is probabilistic. It can produce output that is inaccurate, incomplete, out of date, misleading, biased, or entirely fabricated, including output that is stated confidently and sounds correct. This is an inherent characteristic of the technology and not a defect in the Service.

6.2 We give no warranty that output will be accurate, complete, current, fit for any purpose, free from error, or consistent between one question and the next.

6.3 Output is not advice. The Service does not give and must not be presented as giving legal, financial, investment, tax, accounting, medical, health, safety, employment, immigration or any other professional or regulated advice. See the AUP.

6.4 You are responsible for oversight. You must keep meaningful human oversight of the assistant appropriate to how you use it. You must review output where it matters, monitor what the assistant is telling your members, and act promptly on anything wrong. You must not use the Service to make, or to automate, any decision that has a legal or similarly significant effect on a person.

6.5 Reliance is at your risk. You, your members and anyone else rely on output at their own risk. As between you and us, you are responsible for the consequences of any reliance on output by you or by your members, and for anything the assistant says to your members.

6.6 If output is wrong, our sole obligation is to use reasonable efforts to improve the configuration or retrieval material. That is your exclusive remedy for output quality.

6.7 Regulatory compliance for your deployment is yours. You are responsible for identifying and complying with every law, regulation, rule, code and regulator guidance that applies to your use of an AI system in your sector and in every territory where your members are, including any obligation to disclose that AI is being used, to carry out a risk or impact assessment, to keep records, to provide human review, or to register or notify a regulator. We do not advise on any of that. Nothing in the Service, and nothing we say or publish about it, is a representation that your particular use of it is compliant.

7. Your content

7.1 "Customer Content" means the material you supply or authorise us to collect (documents, transcripts, recordings, videos, social posts, exports and similar), the messages your members send, and the data your members provide.

7.2 You keep ownership of Customer Content. You grant us a worldwide, non-exclusive, royalty free licence to host, copy, store, transcribe, translate, chunk, embed, index, transmit and otherwise process Customer Content, for as long as this agreement lasts, for the purposes of providing, securing, monitoring, testing, debugging and improving the Service for you.

7.3 You warrant that:

  1. you own Customer Content or have all rights, licences, consents and permissions needed to supply it to us and to have us process it as set out in this agreement;
  2. where Customer Content is collected from a third party platform (for example YouTube, Instagram, LinkedIn, Google Drive or a meeting recorder), you have the right and the authority to have that content collected and used in this way, and you instruct us to collect it, and doing so does not breach that platform's terms or any third party's rights;
  3. Customer Content does not infringe any intellectual property right, breach confidence, defame anyone, or break any law;
  4. you have given every person whose personal data appears in Customer Content the information, and where required obtained the consent, that data protection law requires.

7.4 We are not obliged to check, moderate or verify Customer Content, and we do not do so. We may remove or refuse to ingest any Customer Content we reasonably believe breaches this clause or the AUP, without liability.

7.5 We do not use Customer Content to train foundation models, and we do not sell it. We may use aggregated and anonymised data derived from use of the Service (data from which you, your members and your business cannot be identified) for any purpose, including measuring, benchmarking and improving the Service.

8. Intellectual property

8.1 We own the platform. All intellectual property rights in the Service, including its software, source code, architecture, database design, prompts, personas, retrieval configuration, evaluation sets, tooling, documentation, know how, and everything else we use to deliver it (the "Pulsar IP"), are and remain ours or our licensors'. Nothing in this agreement transfers, assigns or licenses the Pulsar IP to you except as expressly stated.

8.2 What you get. For the term of this agreement, and while you are paid up, we grant you a non-exclusive, non-transferable, non-sublicensable right for you and your permitted members to use the Service for your own internal business purposes. That right ends when this agreement ends.

8.3 Configuration is ours. Your configuration, prompts, persona, tuning, evaluation cases and retrieval settings are part of the Pulsar IP, even where they were created for you, reflect your material, or were developed with your input. You get no ownership of them and no right to have them delivered to you.

8.4 Improvements are ours. All improvements, modifications, derivative works and developments to the Service are ours, however they arise.

8.5 Feedback. If you give us feedback, ideas, requests or suggestions, you assign all intellectual property rights in them to us, free of charge, and we may use them without restriction or payment.

8.6 You must not:

  1. copy, modify, adapt, translate or create derivative works of the Service;
  2. reverse engineer, decompile or disassemble the Service, or attempt to derive its source code, prompts, model instructions or configuration, except to the extent that this restriction cannot lawfully be excluded;
  3. attempt through prompting or any other means to extract our prompts, system instructions or configuration, or to make the assistant behave outside its intended scope;
  4. use the Service to build, train, benchmark or assist any product that competes with it;
  5. resell, sublicense, rent, lease, share or make the Service available to anyone other than your permitted members, or operate it as a service for a third party;
  6. remove or obscure any notice of ownership.

8.7 No poaching of the build. For the term and for 12 months afterwards, you will not directly or indirectly engage, solicit or contract any of our staff or subcontractors who worked on your account to build, operate or maintain a competing assistant.

9. Data protection

9.1 In providing the Service, we act as a processor and you act as the controller in respect of personal data contained in Customer Content and in your members' use of the assistant.

9.2 The DPA sets out the parties' obligations and forms part of this agreement. Where the DPA conflicts with these Terms on a data protection matter, the DPA wins.

9.3 You are responsible for having a lawful basis for the processing you instruct, for giving your members the privacy information the law requires, and for handling your members' relationship with you. We will help you meet your obligations as set out in the DPA.

10. Availability, support and maintenance

10.1 We will use commercially reasonable efforts to keep the Service available. We do not commit to any uptime percentage, response time or service level, and no service credits are payable.

10.2 We may suspend the Service, in whole or in part, for planned or emergency maintenance, security reasons, or to protect the platform or other customers. We will give reasonable notice of planned maintenance where practical.

10.3 The Service depends on third parties, including the Customer Services you nominate and the providers we use to host and operate the platform. We are not liable for their acts, omissions, outages, rate limits, policy changes, pricing changes, interface changes or withdrawal of service, and none of those is a breach of this agreement by us.

10.4 Support is by email during UK business hours, on a reasonable efforts basis, unless the Order Form says otherwise.

10.5 Time is not of the essence. Any date, timeline, milestone or estimate we give for provisioning, configuration, go live, delivery, a fix or a response is an estimate given in good faith and is not a contractual commitment. Time is not of the essence in respect of any obligation of ours, and failure to meet an estimated date is not a breach of this agreement.

11. Fees and payment

11.1 You will pay the fees set out in the Order Form. Fees are payable in advance unless the Order Form says otherwise, and are non-refundable except where clause 12.5A, clause 12.6, clause 14.5 or an express refund term on the Order Form applies.

11.2 Invoices are payable within 14 days of the invoice date, without set off, deduction or counterclaim.

11.3 Late payment. If you do not pay on time we may (a) charge interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998, and (b) after giving you 7 days' written notice, suspend the Service until payment is made in full. Suspension does not reduce what you owe, and the term keeps running while you are suspended.

11.4 Currency and taxes. Fees are stated in the currency shown on the Order Form. You bear any bank charges, card fees and currency conversion costs. All fees are exclusive of VAT and any other tax, which you pay in addition at the applicable rate. We are not currently registered for VAT. If we become registered, VAT will be added to fees from the date of registration. If you are required to withhold any tax, you will gross up so that we receive the full amount.

11.5 Your own costs. You are separately responsible for all charges for the Customer Services you nominate (clause 5), including model usage, platform subscriptions, hosting and any tool you choose to connect.

11.6 Price changes. We may change fees for any renewal term by giving you at least 45 days' written notice before the end of the current term. If you do not accept the change, your remedy is to give notice not to renew under clause 12.

12. Term, renewal and ending the agreement

12.1 This agreement starts on the date of the Order Form and runs for the initial term stated there.

12.2 It then renews automatically for successive periods of the same length, unless either party gives written notice not to renew at least 30 days before the end of the then current term.

12.3 There is no right to cancel mid-term for convenience. If you stop using the Service, the fees for the remainder of the term remain payable.

12.4 Either party may end this agreement immediately by written notice if the other:

  1. commits a material breach that cannot be put right, or that it fails to put right within 14 days of being asked to in writing; or
  2. becomes insolvent, enters administration or liquidation, has a receiver appointed, or stops or threatens to stop trading.

12.5 We may end or suspend the agreement immediately, without liability, if you breach the AUP, if your use exposes us to legal or regulatory risk, if you fail to pay for more than 30 days, or if your use threatens the security, integrity or lawful operation of the platform.

12.5A We may end this agreement for convenience by giving you at least 60 days' written notice, for any reason or none. If we do, we will refund the portion of any prepaid fees covering the period after termination, and that refund is your sole and exclusive remedy for the termination. You have no equivalent right; clause 12.3 continues to apply to you.

12.6 Refunds. No refund is due on termination, except (a) where the Order Form contains an express early-term refund term, in which case that term applies exactly as written and is the only refund available, (b) where you terminate for our material breach under clause 12.4(a),

14.5(c). In each of cases (b), (c) and (d) we will refund the portion of prepaid fees covering the period after termination.

  1. where we terminate for convenience under clause 12.5A, or (d) where we terminate under clause

12.7 On termination:

  1. all rights to use the Service end immediately;
  2. you must pay everything owed up to the date of termination;
  3. for 30 days after termination, on written request, we will provide an export of your Customer Content and your members' conversation history in a machine readable format;
  4. after that 30 day window we will delete your data in accordance with the DPA, save for backups, which are overwritten on our normal cycle, and anything we must keep by law;
  5. clauses 2.2, 6, 7.3, 7.5, 8, 9, 11, 12.7, 13, 14, 15, 16, 17, 19 and 20 survive, together with any special term on the Order Form expressed to survive termination.

13. Confidentiality

13.1 Each party will keep the other's confidential information confidential, use it only for this agreement, and protect it with at least reasonable care. This lasts during the agreement and for 3 years afterwards, and indefinitely for anything that is a trade secret.

13.2 This does not apply to information that is public through no fault of the receiver, was already lawfully known, is independently developed, or must be disclosed by law or a regulator, provided that where lawful the discloser gives notice first.

13.3 Our confidential information includes the Pulsar IP, our prompts and configuration, our pricing, and the terms of your Order Form.

14. Warranties and disclaimers

14.1 Each party warrants it has the power to enter into this agreement.

14.2 We warrant that we will provide the Service with reasonable skill and care.

14.3 Except as expressly stated in this agreement, the Service is provided "as is". To the fullest extent permitted by law we exclude all other terms, conditions, warranties and representations, whether express, implied, statutory or otherwise, including any implied terms as to satisfactory quality, fitness for a particular purpose, accuracy, or that the Service will be uninterrupted, secure or error free.

14.4 Section 14.3 applies because you contract as a business (clause 1.3). The statutory protections that apply to consumers do not apply to this agreement.

14.5 We give no intellectual property indemnity. We do not indemnify you, and we expressly exclude any obligation to indemnify you, against any claim that the Service or your use of it infringes a third party's intellectual property rights. If such a claim is made, or we reasonably believe one may be made, we may at our sole option (a) modify the Service so that it is no longer alleged to infringe, (b) obtain the right for you to continue using it, or (c) end this agreement on written notice and refund the portion of any prepaid fees covering the period after termination. Whichever we choose is your sole and exclusive remedy.

15. Liability

This clause limits what we owe you. Please read it carefully.

15.1 Nothing in this agreement limits or excludes either party's liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; breach of the terms implied by section 12 of the Sale of Goods Act 1979; or anything else that cannot lawfully be limited or excluded.

15.2 Neither party is liable, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any: loss of profit; loss of revenue; loss of anticipated savings; loss of business, contracts or opportunity; loss of goodwill or reputation; loss of or corruption of data; wasted expenditure; management or staff time; or any indirect or consequential loss. This applies even if the loss was foreseeable or the party was told it might happen.

15.3 Subject to 15.1 and 15.2, our total aggregate liability arising out of or in connection with this agreement is limited to an amount equal to one month's Fees. "One month's Fees" means the monthly fee payable under your Order Form at the date of the event giving rise to the claim or, where fees are payable other than monthly, one twelfth of the fees payable for the then current term. This is a single aggregate limit. It applies to all claims taken together, however many claims are brought, however many Order Forms you hold with us, and whether the claims arise from one event or from a series of connected events.

15.3A Each of the following limits is severable and applies independently. If a court or tribunal holds the limit in 15.3 to be unenforceable, our total aggregate liability is instead limited to the total fees actually paid by you to us under this agreement in the 12 months immediately before the event giving rise to the claim. If that limit is also held to be unenforceable, our total aggregate liability is instead limited to five thousand pounds sterling. The failure of any one of these limits does not affect the others. These limits apply in the order in which they are set out, and the first of them which is enforceable applies to the exclusion of the others.

15.4 We are not liable at all for:

  1. the content, accuracy or effect of AI output, or any reliance on it (clause 6);
  2. anything caused by Customer Content, or by your breach of clause 7.3;
  3. anything caused by a Customer Service, a third party service or a content source (clauses 5 and 10.3);
  4. anything caused by your acts, omissions, instructions, configuration choices, or your members' conduct;
  5. loss arising while the Service is suspended for non payment or AUP breach;
  6. your failure to keep credentials or API keys secure.

15.5 The limits in 15.2, 15.3 and 15.3A do not apply to your obligation to pay fees, to your indemnities under clause 16, or to any refund we have expressly agreed to make under this agreement or on your Order Form.

15.6 You must bring any claim under this agreement within 12 months of becoming aware of the facts giving rise to it, after which the claim is barred.

15.7 You acknowledge that the limits in this clause are reasonable, that the fees have been set on the basis of them, and that you have had the opportunity to take your own advice and to insure against risks that sit with you. A higher limit of liability is available on request in return for an increased fee. The fees stated in your Order Form reflect the limit in 15.3, and you have chosen those fees rather than the higher limit.

16. Your indemnity to us

16.1 You will indemnify us, and keep us indemnified, against all losses, damages, liabilities, fines, costs and expenses (including reasonable legal fees) we suffer arising out of or in connection with:

  1. any claim that Customer Content infringes a third party's rights or breaches any law or any third party platform's terms;
  2. your breach of clause 7.3 (content warranties), the AUP, or clause 9 and the DPA;
  3. any claim brought by one of your members, customers or employees arising out of the assistant, what it said, or the handling of their personal data, except to the extent it results from our breach of the DPA;
  4. your use of the Service for any regulated activity or regulated advice;
  5. your failure to tell your members they are dealing with an AI assistant.

16.2 We will notify you of any claim, not admit it without your consent (not to be unreasonably withheld), and let you control the defence, provided you act reasonably and keep us informed. We may take part at our own cost.

17. Governing law and jurisdiction

17.1 This agreement, and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims), is governed by and construed in accordance with the law of England and Wales.

17.2 The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim. You irrevocably submit to that jurisdiction and waive any objection based on venue or forum non conveniens.

17.3 Nothing in this clause prevents either party applying to any court for urgent injunctive or other interim relief to protect its intellectual property or confidential information.

17.4 Claims are brought individually, not collectively. You bring any dispute or claim against us in your own name and on your own behalf only. You agree that you will not:

  1. bring or take part in any claim against us as a representative claimant, or on behalf of a class, group or category of other persons, including under Part 19 of the Civil Procedure Rules or any equivalent collective, representative or class procedure in any jurisdiction;
  2. apply for, or consent to, your claim being managed, consolidated or tried together with the claim of any other person, including under a group litigation order; or
  3. authorise any person, body or organisation to bring a claim against us on your behalf as part of a collective, representative or class proceeding, or assign your claim to any person for that purpose.

17.5 Clause 17.4 does not stop you bringing your own claim. It affects only how a claim may be brought, never whether it may be brought. Nothing in 17.4 limits or excludes any right that cannot lawfully be waived, and nothing in it applies to a claim we bring against you. If a court holds 17.4 unenforceable in respect of a particular claim or a particular sub-clause, the remainder of 17.4 continues to apply to every other claim and sub-clause, and clause 17.2 continues to apply in every case.

18. Force majeure

Neither party is liable for failing to perform (other than an obligation to pay money) because of an event beyond its reasonable control, including act of God, war, terrorism, civil unrest, fire, flood, epidemic, industrial action, failure of utilities, failure of telecommunications or internet, cyber attack, denial of service attack, and the failure, withdrawal, suspension or material change of any third party service the Service depends on. If the event continues for more than 60 days, either party may end this agreement by written notice.

19. Publicity

19.1 We may identify you as a customer, use your name and logo, and describe the work at a general level, on our website, in proposals, in case studies and on social media.

19.2 We will not disclose your confidential information or any figure specific to your business without your written consent. You may opt out of clause 19.1 at any time by emailing us, and we will stop using your name in new materials within a reasonable period.

20. General

20.1 Assignment. You may not assign or transfer this agreement without our written consent. We may assign it, or subcontract any part of the Service, without your consent, provided we remain responsible for our obligations. Sub-processing of personal data is governed by the DPA.

20.2 Entire agreement. This agreement is the whole agreement between the parties and replaces everything said or written before it. Neither party has relied on any statement, representation or assurance not set out in it. Nothing in this clause limits liability for fraud.

20.3 No third party rights. No one other than the parties has any right to enforce any term of this agreement under the Contracts (Rights of Third Parties) Act 1999.

20.4 No partnership. Nothing creates a partnership, joint venture, agency or employment relationship.

20.5 Severance. If any provision is held invalid or unenforceable, it is modified to the minimum extent needed to make it valid, or if that is not possible, deleted. The rest of the agreement is unaffected.

20.6 Waiver. A failure or delay in exercising a right is not a waiver of it, and no single or partial exercise prevents any further exercise.

20.7 Notices. Notices must be in writing and sent by email to the addresses on the Order Form (for us, hello@pulsarai.co.uk), and are deemed received on the next business day. A notice of termination or breach must also be sent by post, to the recipient's registered office or, where the recipient has no registered office, to the address on the Order Form. A failure to send the postal copy does not invalidate a notice that was properly sent by email.

20.8 Counterparts and signature. The Order Form may be signed in counterparts and by electronic signature, each of which is an original and together form one agreement.

20.9 Interpretation. Headings are for convenience only and do not affect meaning. "Including", "includes", "in particular" and "for example" are not words of limitation and do not restrict what precedes them. A reference to a statute includes it as amended, extended or re-enacted. Words in the singular include the plural and the other way round. An obligation on you to do something includes an obligation to procure that it is done by your members, staff and contractors.

Pulsar AI Ltd, registered in England and Wales, company number 17310016. Registered office: Flat 1a Mitford Building, 10 Dawes Road, London, England, SW6 7EW.